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Make sure you get a lot of people to link to your website because Google looks mainly at how many people have linked to your website. Their logic is that if people link to your site, they obviously like your website. Also if a more popular site has linked to your website, your rankings will go up even more.
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A lot of successful self-help seminar information websites aggressively track down other like-minded webmasters that they can network with within their market or specific topics. These partners can be instrumental in offering links into your website which can drive a lot more traffic to you. The more pathways into your website, the more visitors you will get.
If you're having trouble breaking through to the very first page on prominent search terms, consider paying for an advertisement on Google or another major search-engine. People will see your link in the "sponsored links" section of their search engine results when they're searching for keywords associated with your self-help seminar information website's area of interest.
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